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What is Website Optimization?

Website Optimization and Search Engine Optimization
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There are two parts to every website. 


Website Design

The object of website design is to display information in a way that appeals to "humans" and increases the chances that humans visiting your website will buy your products and services.

Website Optimization

Website optimization focuses on how "computer programs" at Google and the other search engines will perceive your website with the goal of getting them to recommend (rankings) your website to as many people as possible who are searching for keywords relating to your products and services.

Design versus Optimization

Design does not do anything to get people to your site. Unless you provide your own visitors (Through other forms of advertising such as your business card) the most beautifully designed website in the world is worthless because you won't have any human visitors to buy your products.  On the other hand, optimization's goal is to get as many humans who are searching for words relating to your products to your products and services to your website as possible.  Unfortunately, no matter how well optimized, it the website is badly designed you are still unlikely to sell many products.

Website Optimization and Design

For most businesses the best choice is a combination of both worlds.  The website should be well optimized to get search engines to recommend your website so that you receive visitors.  At the same time, the website needs to be well designed to convert "visitors" to buyers.

In other words, if you are not going to provide your own visitors via advertising, hiring a website designer (Who is not an expert at website optimization) is like throwing your money into the ocean and hoping you get rich.  Soon your money disappears and you have nothing to show for it.  So what you should focus on instead is finding a website optimizer (Also referred to as a Search Engine Optimizer - SEO Specialist) who can also do a good job of designing your website in a way that visitors are converted to buyers.

How to tell a
Good Website Optimizer from a Bad Website Optimizer

There a few simple questions you ask that will make it easy to differentiate between a good website optimizer and a bad website optimizer.  If you ask these questions you will be amazed how easy it is to tell the difference.  The Questions to Ask Before Hiring A Website Optimization Company are...

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Websites Optimization
Questions to Ask
Understanding Rankings
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Search Engine Optimization
What is Optimization
Selecting Keywords
IP Address
Size Does Matter
Submit Website to S.E.
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Personal and Friendly
Design and Appearance
Understanding Design
Graphics and Colors
Websites Optimization
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